CATEGORY REFERENCE

Cricket, Football & Tennis Markets Live

Our sportsbook streams live odds across cricket matches, football fixtures, tennis tournaments and more—all updated in real time as play unfolds. Open your account and you're seconds away...

Live Cricket OddsFootball FixturesTennis TournamentsCash Out FeatureReal-Time Updates

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Sportsbook Built for Pakistan Betting

We've built our sportsbook around the sports you follow—from Pakistan Super League matches to international cricket tours, Premier League weekends, and Grand Slam tennis. Every market carries live odds that shift as the action moves. You can place single bets, combine multiple events into accumulators, or use cash out to settle early if the odds swing your way. Our odds are sourced

from licensed providers and updated every few seconds during live play, so you're never looking at stale numbers.

FEATURED SECTIONS

Where Your Bets Live

Updated today

LIVE NOW

In-Play Betting Hub

Watch live streams of selected matches while your bets are active. Toggle between the feed and the odds board without closing your slip. Settle bets in seconds once the final whistle sounds.

MULTI-BET

Accumulator Builds

Combine odds from different sports and leagues into one slip. See your total potential return update as you add legs. Cash out your parlay at any stage if the odds move in your favour.

STATS

Live Data & Stats

Form guides, head-to-head records, and injury news feed directly into the betting interface. Make your picks based on data, not just gut feel. All information updates live during matches.

king 97 is designed as a fast, mobile-first gaming information hub with clear local payment context and safer access notes.

— king 97 platform team

MOBILE SPORTSBOOK

Bet on the Move Across Devices

Our sportsbook responds to any screen size—whether you're placing a bet on your phone during lunch or reviewing accumulators on a tablet at home. Odds load instantly, your slip stays...

Touch-Friendly Slip

Fast Odds Loading

One-Tap Markets

Portrait & Landscape

HELP & ACCOUNT

Support When You Need It

Team online

Bet Rules & Settling

Get answers on how we settle cricket bets, football halftime/fulltime rules, cash-out conditions, and accumulator forfeit terms. Our help centre walks through every bet type and settlement scenario.

Account & Verification

Questions about withdrawing winnings, verifying your identity for payouts, or updating your betting limits? Our support team handles account changes and payment queries within hours.

Live Chat for Urgent Issues

If a bet won't place or an odds feed stalls, reach our live chat team. Most queries resolve in under five minutes during active betting hours across Pakistan time.

HOW WE RUN IT

Fair Play & Transparent Sportsbook

Odds from Licensed Feeds

Our odds stream from established providers regulated by international betting commissions. Every market is audited for fairness, and odds can't...

Real-Time Settlement

Winning bets settle automatically the moment the official result is confirmed. No manual delays. Your account updates in real time...

Transparent Margins

We publish the margin we build into each market so you know exactly what we're taking. No hidden fees or...

Cash-Out Verification

When you hit cash out, the system locks in that exact odds price instantly. No rounding, no surprise adjustments. Your...

Live Audit Trail

Every bet you place is logged with timestamp, odds, stake, and settlement details. Access your full betting history anytime to...

Provider Partnerships

We work with established sportsbook studios that specialize in live odds delivery. Each partner is verified for regulatory compliance and...

WHY CHOOSE US

Our Sportsbook vs. Static Betting Boards

Live Odds Update

Odds refresh every few seconds, not once per hour. You see the true market, not a snapshot. Compare us to sites that post fixed odds and you'll spot the difference instantly.

Instant Settlement

Winning bets land in your account the moment results are confirmed, not the next day. Your cash is available to rebid or withdraw straight away.

In-Play Streaming

Watch selected live matches while you bet. Most static boards make you switch tabs to find a stream. We've integrated it so you never leave the lobby.

Cash Out Mid-Match

Lock in profits or cut losses before the final whistle. Other platforms make you wait for the result. We let you take control of your slip any time.

Accumulators That Track

Build multi-sport slips where each leg shows live odds and current settlement status. You can see what's winning and what's at risk as matches play out.

Mobile That Moves

Our sportsbook was designed for phone betting from the start, not adapted afterward. Odds load without stall, slips stay visible, and you can toggle between sports in one swipe.

JazzCash to Raast Payouts

Withdraw your winnings via JazzCash, Easypaisa, SadaPay or Raast. No slow bank transfers. Cash clears to your local mobile wallet within hours on most days.

What Makes Our Betting Room Stand Out

Live Odds Dashboard

All upcoming events in one feed, sorted by sport, league, or time. Tap any match to see full odds—1X2, over/under, player props, everything at a glance.

Multi-Bet Slip Builder

Add legs from different matches and sports. Your total payout updates live as odds move. Lock in accumulators with one tap or build same-game parlays for tighter odds.

Live Cash Out

Exit any bet before it settles. The cash-out price reflects current odds, so you can guarantee a profit or minimize a loss without waiting for the final result.

Bet History & Stats

Every bet logged with full details—odds, stake, time placed, and how it settled. Review your record to spot patterns or check old slips for proof of settlement.

Market Range

Cricket, football, tennis, rugby, basketball, and more. Browse 50+ leagues live at any moment. From local Pakistan fixtures to global tournaments, the range stays wide.

Instant Payouts

Winning bets settle in seconds and your balance updates immediately. No waiting period. Withdraw to JazzCash, Easypaisa, SadaPay or Raast and cash clears the same day.

Sportsbook FAQs

Open the sportsbook, find the live event in your list, and tap it to view in-play odds. These update every few seconds as play unfolds. Select your odds, enter your stake on the slip, and confirm. Your bet is placed instantly and you'll see the settlement status update in real time.

Our system locks the odds you selected the moment you tap them. If those odds move before you confirm, we'll show you the new price and ask you to accept it or reject it. You're never surprised by a different number when you hit confirm.

Yes. Add legs from cricket, football, tennis—any sport we offer. Each leg updates with live odds as its match plays. Your total payout recalculates constantly. If one leg loses, the whole slip voids; all legs must win for payout.

Cash out is available anytime before your bet settles. Tap the cash-out button on your slip and we'll show you the current price based on live odds. Accept it and your stake plus profit withdraws instantly to your account. You're done—no waiting.

Most bets settle within seconds once the official result is confirmed. Your account updates immediately and your balance reflects the win or loss. Disputed results—like video review goals in football—may take a few minutes longer, but we'll email you if there's any delay.

Yes. After your bet settles, go to your account withdrawal section and choose JazzCash, Easypaisa, SadaPay or Raast. Enter your mobile number, confirm the amount, and cash clears to your wallet within hours on most days. No bank transfer waits needed.

We cover match odds (win/loss/tie), over/unders for runs and wickets, player performance props, and tournament winner markets. During live play, you can bet on next batter, next wicket method, and inning scores. Markets expand during major tournaments like PSL and international series.